Kicks: Reebok Classics Presents: @Common

Common reflects on his sixth studio album, “Be” which became his second gold record. Common describes the album’s concept shortly after its release, he said, “I named it Be to be who you are, man, and be able to be in the moment and not try too hard. Be is another way of saying just do without trying hard, like I said, natural and be true to the core of who you are; and this album, I wanted to just be and not just go and exist as just an artist, not worried about the past.” Check out the video after the jump… @DJJUANYTO


Reebok Classics Presents: Mobb Deep, Prodigy Talks the Origins of the Group

Mobb Deep’s Prodigy speaks from the studio about the origins of Havoc’s haunting, wobbly hooks, sampling jazz records inherited from the legendary Budd Johnson, and finessing the MC skills that made The Infamous a classic. @DJJUANYTO


Fashion: Reebok Varsity Jacket x Inspired by Swizz Beatz

Reebok Classic is allowing their twitter followers a chance to win one of varsity jackets this Friday. Reebok wants you to rep by “Rep Your R” on Twitter. The varsity jacket is inspired by Swizz Beatz and check it out after the jump… @DJJUANYTO


Kicks: Reebok Classics Presents: Prequel to a Classic with Swizz Beatz

The Reebok Classics Movement was ignited with Swizz Beatz held a historic Launch Party to introduce Reethym of Lite. Check out the video after the jump… @DJJUANYTO


Kicks: Reebok Classics Presents: Raekwon

Raekwon tells the story of the making of “Verbal Intercourse” and how he, and Ghostface Killah, started working with Nas to make a classic.Check out the video after the jump… @DJJUANYTO


Celeb Kicks: Swizz Beatz & Chris Brown x Reebok Classics

Last night, in Las Vegas as part of the Project trade show, Reebok Classics and Swizz Beatz threw a raging concert for over 500 friends and tastemakers at the Moorea Beach Club at the Mandalay Bay Hotel. Funk Flex was on the set and a dance performance by runner-up’s from America’s Best Dance Crew. The boy Swizzy touched that stage and brought out Chris Brown. They performed “Dance Like A White Girl” as well rockin a special edition Reebok Classics jean jacket and Kamikazes. Peep Swizz’s red Ex-o-Fits and matching Reebok snapback hat. Check out more photos after the jump… @DJJUANYTO


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