Sabrina B. LeBron James breakthrough to an NBA championship will have unintended consequences according to leading analysts ….. in a good way. The LeBron brand is expected to rake in an extra $10 million per year in sponsorship revenue directly tied to his victory in the 2012 NBA Finals. LeBron is likely to become a top 5 sports endorser based on the new income, reaching revenue figures that only marketing stars like Peyton Manning could reach.