Frito-Lay has released a limited edition Rainbow version of the popular snack in partnership with the It Gets Better Project, a non-profit that aims to prevent suicide among LGBT youth.
Doritos Introduces New Bag Of Chips In Support Of The LGBT Community
Through a special website, bags of “Doritos Rainbows,” inspired by the LGBT pride flag, will be mailed to people who donate at least $10 to the organization.
Frito-Lay, a division of PepsiCo based in Plano, Texas, said all of the donations will go to the It Gets Better Project.
The Doritos chief marketing officer said the chips bring “an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception.”
Doritos Introduces New Bag Of Chips In Support Of The LGBT Community
SOURCE: NBC
