Ronda Rousey has been dominating the competition in the UFC for a while now and she is ready to have her paperwork be just as dominant. The MMA star has filed to own the trademark of the phrase “Do Nothing B*tch” or “DNB” for short.
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Rousey most recently mentioned the phrase on an episode of “UFC 190 Embedded,” before her 34-second, first-round win over Bethe Correia on Aug. 1.
On the show, Rousey said a “Do Nothing B—-” is a woman who “tries to be pretty and be taken care of by someone else.” Rousey said that she is not one, because “there’s not a single muscle on my body that isn’t for a purpose.”
Two weeks ago, Rousey announced on her Twitter feed that she would be selling a limited edition “Don’t Be A D.N.B” shirt, which featured Rousey sitting on a bed. The website where the shirts were being sold, with proceeds going to a mental health charity, stated that the goal was to sell 1,000 shirts in two weeks. By the time the sale ends on Friday, the site will have sold more than 50,000 shirts.
The trademark filings were made by Rowdy Ronda Inc., which received the registered trademark to her name in January. The company was incorporated in California in 2012 and is run by Rousey’s accountant, Narek Alumyan.
Earlier this month, Forbes estimated that Rousey made $6.5 million in pay and endorsements from June 2014 to June 2015, the eighth-highest total by a woman athlete over that time period.
