The beauty of legendary rappers who stay in the game is seeing the evolution of everything they came in crushing. While some artists scream “I’m a hustler” on wax as protocol, others put in work and push promotion. South-side Jamaica Queens’ own Curtis Jackson aka 50 Cent Now Selling $100 Underwear is yet another installment in the saga of true “Hustler’s Ambition.” On the heels of a $78 million deal with the RevolutionWear Frigo brand which is now hinted to include the likes of Timbaland, Derek Jeter and Carmelo Anthony, 50’s been ramping up promo. Check out his latest appearance on Seth Meyers discussing what else is ahead for the SMS Audio founder and where he breaks down the hand stitched “special technology” for those ummm…”man apples” (his words!)
50 Cent Now Selling $100 Underwear after a year of absolutely winning in the business world. Don’t let the dramatics around the net fool you…though we’ve witnessed and are now used to his jabs with Floyd Mayweather, on top of his recent comments that Jay-Z’s would fail as a boxing promoter, Curtis is about his business. On top of 50 Cent Now Selling $100 Underwear he’s held ownership stake in RevolutionWear, spending the year investing in this venture through music videos and even putting up the brand’s launch party.
Just in time for holiday shopping 50 Cent Now Selling $100 Underwear is available according to 50’s explanation on Seth Meyers at the high end retailer Nieman Marcus. Quite a coup for someone who came into Hip Hop with “How to Rob” and stamped the game with “Get Rich or Die Trying.”
Not only is this an accomplishment for the Hip Hop heavyweight, and another example of successful artists crossing over into successful business ventures (that don’t depend solely on Hip Hop’s support). But 50 Cent Now Selling $100 Underwear is another example of a Hip Hop artist breaking into fashion’s high end industry…which, ask Kanye West, is no easy feat.
