This is a prime example of how you turn a negative into a positive. Dallas Cowboys running back Joseph Randle was arrested for stealing underwear and cologne from a Dillards in Texas. The story blew up and became huge because of the sheer stupidity but the popularity has now gotten Randle an endorsement deal.
via ESPN:
MeUndies — a Los Angeles based lifestyle brand that is transforming how people perceive and purchase their underwear — is now partnering with Randle, according to MeUndies head of marketing and business development, Dan King.
MeUndies will pay Randle enough to help defray the cost of the $29,500 fine the Cowboys imposed on him after he was caught shoplifting last week while also supplying him with enough product that the Cowboys running back will have all the underwear he needs for a long time.
In partnership with MeUndies, Randle also will be donating upwards of $15,000 worth of underwear and basic apparel to children in need and making multiple appearances at Dallas-area schools and charities to speak to students about learning from their mistakes.
By the way the underwear Randle stole was Polo so I feel obligated to say… “It ain’t Ralph tho…”
