Despite not capturing the masses, Cartoon Network’s Adult Swim program has a major following. A following that they appreciate enough to change the blueprint for marketing new artists — musically or not — and breaking them on TV. Knowing this, REVOLT was recently joined by Adult Swim’s VP of On-Air, Jason Demarco. In case you were wondering, Demarco is partially responsible for Tyler, The Creator and co.’s “Loiter Squad.” What the Odd Future clan represents to Hip-Hop, Adult Swim represents to Television. However, as REVOLT states, you can’t pay rent with hipster cred. So what’s the secret to translating that tastemaker support into a successful business? Find out for yourself after the jump.
“It’s remaining true to what we think is good work, and maintaing that through-line of quality, and not trying too hard to sell people—especially our audience—on anything,” says Demarco.
