Over the weekend the NY Post took an interesting look into Jay Z’s Roc Nation Sports company. The article is truly insightful for those who wanted to know more about the company and its day to day operations. Hit the jump for details.
When Jay Z transitioned from owning a percentage of the Brooklyn Nets to expanding Roc Nation to take on sports clients, many saw it as a risky but business savvy move. It’s been about a year since Roc Nation Sports signed it’s first client NY Yankees Superstar Robinson Cano, since then we’ve seen NY Giants breakout star Victor Cruz, and NBA superstar Kevin Durant. Check out some of the quotes from the article:
According to the NY Post:
“Roc Nation Sports’ arrival has shaken up the crowded, cutthroat world of athlete representation, generating more anonymous sniping and scrutinizing than even the usually high such level in this arena. Simultaneously, the agency’s lack of media access has given it an air of mystery to which this universe is not accustomed, generating curiosity over the principals and their practices.”
By putting it together, the agency believes it has leveraged its myriad connections to help athletes with endorsement and charity opportunities. Michael Yormark, twin brother of Nets CEO Brett Yormark, left his high-ranking position with the NHL’s Florida Panthers to join the enterprise.
“Our job is to take our athletes and create star power around them,” Yormark said. “That’s the job we do off the field.”
Sabathia credited Roc Nation Sports for improving his apparel agreement with Air Jordan.
The article is a great read! Check it out!
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