Iamsu! is the Richmond, CA rapper who produced the club banger, “UP!” by Loverance. He’s been creating beats longer than he’s been rapping, however one of his emotional moments came when he was performing with one of his idols, SNOOP DOGG. Excited that while on stage performing, “Function” Snoop knew his whole verse made him shed a “thug’s tear,” Iamsu! says. While having a sit down with XXL Mag, Iamsu! also, talks about the New Bay Movement and other things west coast. Drop down bottom for more.