Buyers in China have been snapping up Ferrari models for 20 years now, and the Italian automaker is marking the anniversary with the introduction of a special-edition 458 Italia. Dipped in a new Marco Polo red and swaddled in a “dragon-horse” livery with gold imagery and black stripes, the vehicle is supposed to pay homage to Chinese culture. Buyers will also enjoy unique gold wheels and a cabin fitted with gold embroidery to match. A start button with 20 stars and a unique dash plaque are also part of the package. So far, there’s no word on how much the machine will cost.
The company plans to build just 20 examples, the first of which will be unveiled at the debut of the first “permanent” brand exhibition outside of Maranello. Ferrari will set claim to nearly 3,000 square feet at the Shanghai World Expo Park, where the exhibition will remain for three years. Examples from the Maranello Museum will be arrayed in order of topic, from green technology to product, design and racing as well as Ferrari in China.
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