This might change the way liquor is marketed. You get eight shots in one 12 ounce of can, but the thing is if you open the can you can’t close it and your somewhat forced to drink it all. Click below to read the rest of the story.
@WiLMajor
Attention, fans of boxed wine: Why not try Scotch in a can?
For a mere $5, drinkers may soon be able to pop open a can and chug 12 ounces of whisky.
“Scotch in a can boasts an exceptional blend of the finest malt and grain scotch whiskies, is amber in color (and is) rich in honey, vanilla, butterscotch, apples and pears taste with a nice hint of peat and smoke in the background,†according to the Orlando, Fla. -based company Scottish Spirits.
While the idea may seem comical — or even downright criminal to Scotch enthusiasts, Scottish Spirits executive Ken Rubenfeld told the Huffington Post that it’s the pour that matters, not the vessel.
“A lot of people like to have beverages by their pool, on their boat, in a campground, at sporting events or tailgate parties,†he said. “It’s easier to bring a sixpack of a beverage versus bringing a bottle of scotch.â€
The liquor may boast three years of aging in the Highlands of Scotland and comply with all the codes that allow it to be dubbed Scotch whisky, but according to critics, it’s missing one key element.
The ability to close the can after taking a shot.
Rubenfeld believes that consumers will savor and not chug the cans, which contain eight shots of 80-proof booze.
He recommends using it as a mixer or splitting it amongst friends.
“We want people to be responsible — this is 12 fluid ounces of scotch whisky and people should treat it as such,†he said.
Rubenfeld claimed the company was at work on a method to reseal the can tops, so people will be more likely to sip, rather than swig.
A 160-pound man who decided to drink an entire can in one hour would find himself extremely intoxicated with an approximate .18 to .22 blood alcohol level, enough to cause motor impairment, loss of memory and blackout.
