Tik Tok on the clock, Ke$ha’s got a new watch. The raunchy pop singer has joined forces with Casio to create her own line of Baby G watches and she even got to star in the ad campaign! Read more and check out the sexy ad campaign after the jump!
Ke$ha designed two separate Baby-G watches, a $120 model featuring leopard print and an ‘All American’ red, white and blue design. She claims she is excited to be working with Casio, as she ironically created her biggest hit using one of their other products.
She said, “It’s really meaningful for me because I wrote my first single Tik Tok on a Casio keyboard.”
And she claimed she was heavily invested in the deign process, saying, “I’ve been designing and making my own clothes since I was young, and, as an artist, I design all of my stage costumes.”
When asked about the inspiration behind the watches, Ke$ha said, “Red white and blue is a recurring theme in my aesthetic but also represents freedom of speech, a right I passionately exercise in my life and in my music.”
“Leopard print is another big theme in my look, which I like to wear because it brings out my animal inside…I hope when people wear my watches they’re reminded to express themselves always and never lose that animal inside themselves.”
Rawr.
