Yamaha has come up for a way for TV’s to interact your Smartphones, the technique, dubbed InfoSound, plays an inaudible (18 kHz or higher) signal over your TV’s audio track that can…..

@TatWza

be picked up by your smartphone’s mic and read with a custom app. It doesn’t use  high bandwidth, but even with a range of roughly 33 feet and a rate of 80 bps, this should be fine for transmitting a URL.