Wow, things are heating up in the undercover beef between IG and Snapchat! If you haven’t been paying attention, Snapchat has been eating Instagram’s food for a little over a year solid now, and it feels like instagram has had enough! In an attempt to get ‘active daily users’ back into the fold(and if you watch “Silicon Valley”, you know ‘Active Daily Users’ is a very important metric) by starting a brand new feature called ‘Stories’.