Kicks: Reebok Classics “Reethym of Lite” x Swizz Beatz Red Carpet

Last Night was the launch of Reebok Classics “Reethym of Lite” movement hosted and special performance by Swizzy. The Event was a packed house with everyone drinking Hennessy Black and more to help feel the vibe Reebok was presenting last night. So many came out to support Swizz on his new venture with Reebok Classics and launch of his video “International Party” with featuring his partner for life Alicia Keys. New York came out in support with the likeness of Lloyd Banks, Maino, Director Chris Robinson, a bunch of Sport athletes and more who hit the red carpet. I will post who also attended the launch later on in the day. Check out the photos of last night ‘s red carpet and more after the jump… @DJJUANYTO


(Video) Kicks: Behind the Scenes: Reebok x Reethym of Lite & Swizz Beatz

Watch history get made, as we meet up with Swizz Beatz on set of Reebok’s Rheethym of Lite campaign and the International Party music video. Swizz collaborates with acclaimed director Chris Robinson and choreographer. Check out the video after the jump… @DJJUANYTO


Kicks: Swizz Beatz & Reebok Locked down a Deal in the UK!

Swizz Beatz has taken Reebok Brand to a new level and climb a new mountain by locking down a Deal in the UK. Swizz tweeted this news earlier today and is hyped of the deal. Check out more pics of Swizz’s day in the UK after the jump… @DJJUANYTO @Tatwza @Funkmasterflex


(Video) Celeb Kicks: Guess What Kind Of Kicks Fabolous Is Rocking With?

Fab visited a Houston Radio station and was delivered a pair of Reebok’s Kamikaze by Swizz. Fab seem very happy with his pair and is definitely rockin with Reebok…. Back Ugggh! Check out the video after the jump… @DJJUANYTO


Fashion: Former Reebok Chief Paul Fireman Back… in the Footwear Industry

Oh boy Swizz really started a movement, because it brought Fireman Back!  Ugggghh! (Rick Ross Voice). A brief history on him, he brought Reebok to the U.S. market and turned it into a booming sports brand in the 1980′s and 90′s, then later sold the company to adidas Group in 2006. He cashed out with $800 million, my lord!! Well he’s back with $20 million into Newton Running. More on this after the jump…. @DJJUANYTO


Fashion: Swizz Beatz Personally Wants To Thank You!!!

The Moment Came today, and Units Moved!! Swizzy Has a message for you after the Jump! @DJJUANYTO @TatWZA


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