For those that missed out on Rock the Bells this year well it was insane. The Slaughter House boys showed up and handle their business on stage. Joell Ortiz, Joe Budden, and Royce 5’9 all were rockin Reebok Classic apparel. Royce had on the Black “I Am Classic… R” t-shirt, Joey & Joell was reppin the Microphone Black t-shirt as well the All Black Snap Back Reebok. Check out more photos after the jump… @DJJUANYTO
Reebok Heavy at Rock the Bells with Mobb Deep!
Reebok released a interview with Mobb Deep on the origins of the group in that classic moment of time. Check the Mobb rockin Reebok at Rock the Bells in NYC at Govenors Island. More photos after the jump… @DJJUANYTO
Kicks: Marketers Race to Jump on Board of the Lightweight Running Shoe Frenzy
Shoe marketers including Reebok, Puma and New Balance are sprinting to get in on the new trend among both fashion-conscious and serious runners, with new campaigns promoting barely-there, lightweight running shoes that mold more closely to the foot. While some companies have been offering minimalist styles for some time, the concept seemed to catch fire in the second quarter of this year, per a SportsOneSource analyst. Full Story after the jump… @DJJUANYTO
Kicks: Reebok Classics Presents: @Common
Common reflects on his sixth studio album, “Be” which became his second gold record. Common describes the album’s concept shortly after its release, he said, “I named it Be to be who you are, man, and be able to be in the moment and not try too hard. Be is another way of saying just do without trying hard, like I said, natural and be true to the core of who you are; and this album, I wanted to just be and not just go and exist as just an artist, not worried about the past.” Check out the video after the jump… @DJJUANYTO
Reebok Classics Presents: Mobb Deep, Prodigy Talks the Origins of the Group
Mobb Deep’s Prodigy speaks from the studio about the origins of Havoc’s haunting, wobbly hooks, sampling jazz records inherited from the legendary Budd Johnson, and finessing the MC skills that made The Infamous a classic. @DJJUANYTO
Fashion: Reebok Varsity Jacket x Inspired by Swizz Beatz
Reebok Classic is allowing their twitter followers a chance to win one of varsity jackets this Friday. Reebok wants you to rep by “Rep Your R” on Twitter. The varsity jacket is inspired by Swizz Beatz and check it out after the jump… @DJJUANYTO
