Meant to be a response to media reports about the automaker’s financial problems, management instability, and one mostly harmless joke, it quickly became the ultimate example of how not to engage in public relations on social media. Click below to read the rest of the story. Funk Flex Find Flex On Google+
(Photos) Look At The Wheels: Alicia Keys Pushes Her Red Lotus Evora Around NYC
Alicia Keys was spotted around NYC yesterday, showing off one of the perks of having a hubby that works for a car company. Swizz’s wifey was pushing a mean red Lotus Evora, a whip that retails for around $75k. Check out more pics below. Marisa Mendez
Auto Talk: Lotus ramps up partnership with Mansory
Under its current management, Lotus has proven nothing if not ambitious. Lotus can’t achieve its goals without help from the outside, however, and thus has has teamed up with established racing teams to field cars under the Lotus name in countless motorsport series, hunted for new capital from external investors and collaborated with Mansory to customize its vehicles. It’s that last joint venture that the British automaker is now preparing to expand. Funk Flex
Auto Talk: Lotus coats Evora GTE in carbon fiber for F1 Edition
We’ve seen plenty of Evora GTE models. Some concepts, some production variants and now this, a carbon fiber-bodied Evora to celebrate Lotus’ Formula 1 heritage and christened by none other than Kimi Raikkonen. Funk Flex
Auto Talk: Lotus to “blow the roof off” Geneva with a convertible?
Lotus has decided to tease its offering at the upcoming Geneva Motor Show, but unlike most other automakers, it’s done so using words instead of heavily cropped product shots. Funk Flex
(Video) Auto Talk: Lotus shows off slushbox equipped Evora S IPS
Lotus would like to sell more Evoras, and it’s no secret that there are some customers who want to buy them, if not for the lack of an automatic transmission standing in the way. That hurdle’s been cleared for 2012, with the Evora receiving the six-speed automatic that Lotus calls IPS, for Intelligent Precision Shift. Mechanically it is the same Aisin unit found in the Toyota Camry (paired with a supercharged version of Toyota’s 3.5-liter V6) upgraded with Lotus electronics and actuators. Funk Flex
