Kia has become an active presence in both the National Basketball Association and Grand-Am Challenge racing series. Participation in both requires a fair amount of investment for the automaker, but so far, Kia says this marketing gamble is paying off handsomely. @funkmasterflex
Kia making commercial out of Blake Griffin’s weak sauce dunk
The NBA All-Star Weekend has come and gone. As usual, the big story from basketball’s all-star break comes from the dunk contest. Depending on who you talk to, it was either a showcase of creative new stuff or an overload of weak-sauce prop dunks. Regardless, Kia is surely thrilled with the attention it’s own all-star Optima received. In fact, the automaker is so thrilled that footage of the dunk will be used in an upcoming commercial. @funkmasterflex
