After creating streetwear/skating brand Billionaire Boys Club (BBC) with BAPE founder Nigo in 2005, Pharrell went on to create another brand Ice Cream (initially for sneakers at first) shortly afterward. Years later, however, he sold a majority of his ownership to Iconix Brands Group Inc. In the midst of the latter’s financial crisis, however, the Neptunes producer has now repurchased a 50% stake in both brands.