It’s no secret that hip-hop has immense marketing power — after all, it’s basically the only genre that can essentially name-drop a brand and allow it to be prolific and profitable. Hit the jump to read more and see a video on Run-DMC Talk about there Adidas! DJJuanyto x IamJAYBOON
(Video) Nas & Scarface Perform “Hip-Hop” For The First Time At Rock The Bells
Nas brought out Scarface as a surprise guest during his set at Rock The Bells over the weekend in New Jersey. Together, the pair performed their cut off DJ Khaled’s Kiss The Ring album, “Hip-Hop”, for the first time. Check out the footage below. Marisa Mendez
(Video) NBA: Kevin Durant Discusses What 3 Artists He Would Sign to His Record Label & More
Kevin Durant is becoming more known for his affinity for hip-hop. He was asked what three acts he would sign if he owned his own record label. He also talks about taking on his brother in basketball as a kid, his go-to hometown hangout and shares some advice for up-and-coming athletes. Check out what he had to say after the jump. Shay Marie x Sabrina B.
(Video) NBA: True Hip-Hop Head, Peep The Lyrics Guess The Track Featuring Kevin Durant
The first issue of SWAG e-zine features NBA superstar and three-time scoring leader, Kevin Durant of the Oklahoma City Thunder. Durant has made headlines recently when he announced he was considering dropping his own rap album. Photos have surfaced of KD in the studio as well as him even performing a couple of his tracks. Durant is not just a typical athlete wannabe rapper. He has a true affinity for music as displayed in the video below where he can name the title of any track just by hearing someone recite the lyrics.  Check it out after the jump. Shay Marie x Sabrina B.
(Video) Throwback: Rita Ora Is An Old School Hip Hop Head
Rita Ora may be considered a pop singer but she proves time and time again that she is a lover of hip hop. She recently posted this throwback of Bahamadia’s – U Know How We Do. If you dont remember how the song goes, hit the jump and take a trip down memory lane. Gernique N
(Video) Hot97TV’s Trailer For Original Series “Los Blancos” !!!!!!!!
SOOOO DOPE!!!! Hot97 TV’s 1st Super Official Original TV Show, Los Blancos!!!! This is Like the Urban “Sopranos” Meets “Traffic”…Just WAY Sexier!!!! 2 Super Sexy Ladies About to takeover, Oh and Did we mention Some of your Favorite Rappers Also…You know how We Do!!!! “Family Is Everything” #Hot97City!!!! Tat Wza
