Luxury watch company, Hublot partnered with the Dallas Cowboys becoming their Official Timekeepers. They are the first luxury brand to partner with an NFL team and they created three custom, limited edition Dallas Cowboys-branded timepieces, inspired by the teams iconic blue and silver. In announcing the partnership they also named coach Jason Garrett and players Jason Witten, DeMarco Murray, Dez Bryant and Tyron Smith as brand ambassadors. Well Dez is the first to reap the benefits as he showed his swagged out watch worth $61K and he got it for free!