Nissan CEO Carlos Ghosn has officially announced the resurrection of the company’s storied Datsun nameplate. The company will use the brand to strengthen its foothold in emerging markets from Indonesia to India and Russia, offering buyers inexpensive, fuel-efficient vehicles with loads of content ride out of the box. Last year, Nissan sold 60,000 units in the quickly growing Indonesian market, and the company aims to see that number swell to 250,000 units by 2014. That may seem ambitious, but total industry volume is set to balloon to nearly double its current size 890,000 units per year by 2017 according to analysts. Funk Flex
Auto Talk: Nissan To Revive Datsun Brand For Emerging Markets
Nissan is reviving the Datsun brand to target increasing sales in Indonesia, India and Russia, the automaker’s chief executive said Tuesday. They plan to invest $400 million in Indonesia over the next two years, will double hiring by 2014 and triple its dealerships in Southeast Asia’s largest economy to 90,000. More details after the jump. Funk Flex Find Flex on Google+
