The NFL never ceases to amaze me. After all it is a business and sometimes we forget that; a shady business, but a business nonetheless. Marshawn Lynch has been fined twice for his now infamous crotch grab including a $20,000 fine after grabbing his crotch following a touchdown in the NFC Championship game. The league also made an announcement warning Lynch that if he makes an obscene gesture after scoring a touchdown or at any other time during Super Bowl XLIX, the team will be penalized 15 yards for unsportsmanlike conduct. So clearly the league is taking a stance on this issue right? Well as if the fines weren’t profit enough, later they attempted to sell pictures of the so called “obscene gesture”.