BAD is a brand ran by 18 year old Bailee Brown from California. She started BAD about two months ago, with help from one of her good friends. They were working on getting a website up so people that aren’t local or near the area could also order and support. BAD is based off a look that will keep people wanting to support, put it together, then go out and make it happen is the concept beyond the brand. Bailee came up with the name “BAD” which stands for Beauty, Attitude, Direction more for the younger girls, the teenage girls, it gives them something positive to support and allows them to feel good about themselves. Most girls want to feel pretty, they like the attention they get from a male who thinks they’re “bad” for example when he says “oh, she’s bad” half of the time he isn’t talking about her intellectually, but the meaning we put behind being “BAD” is definitely more positive. It’s still a new and upcoming brand, we’re working on getting some designs out for men as well but it will all come with time. Th brand right now is preparing for the fall collection, so their is no website up at the moment for purchase. When a website is up you all will be the first to know. If you have any questions or inquiries email the owner [email protected]. I will keep everyone updated on all upcoming releases within the brand. Hit the jump for more detailed pics…