When General Motors announced that the ad agency in charge of Chevrolet was up for review, the speculation was that its “Chevy Runs Deep” ad campaign could be on the ropes after only one year. Critics say “Runs Deep” doesn’t have the impact of previous campaigns like “See the USA in Your Chevrolet,” “Heartbeat of America” and “Like a Rock,” but GM apparently doesn’t doesn’t see it that way. Funk Flex
Auto Talk: Faltering “Chevy Runs Deep” Campaign To Get Retooled
General Motors is set to give its “Chevy Runs Deep” ad campaign some tweaking a little less than a year after the slogan was adopted. According to Bloomberg, GM has found that while the campaign has helped steady sales, it hasn’t exactly pushed potential buyers into the driver’s seat. Funk Flex Find Flex On Google+
