BMW claims to have been the first carmaker to offer an in-dash navigation system all the way back in 1994 on its 7 Series. It was also arguably the first automaker to experience the backlash that comes with poor user interface design when it introduced the iDrive system in 2001. Nav systems today have trickled down to cars costing a fraction of the 7 Series these days, and iDrive has matured to become a competitive infotainment platform among the luxury set. This week, BMW is unveiling the latest generation of its infotainment platform that includes so much more than just navigation and a clever master knob to control to it all. Funk Flex