Just when you thought you could get away from Ryan Seacrest… The host of Fox’s “American Idol” will be featured in an upcoming advertising campaign that will pitch the 2013 Ford Fusion. Funk Flex
Auto Talk: Pricing added to 2013 Ford Fusion configurator
We’ve noticed that 2013 Ford Fusion configurator has been updated with dollar values for each of its four models, however, we’re not so sure the pricing is that black-and-white. Ford has also updated the disclaimer at the bottom of the page, to read, “Prices and features are for survey purposes only and are subject to change and features may become unavailable at the time of vehicle introduction.” In other words, don’t get too fixated on the numbers, as they’re not locked down yet. And by playing with the configurator, you’re likely serving as a FoMoCo lab rat – after all, this is the company that never met a focus group it didn’t like. Funk Flex
Auto Talk: Ford prices 2013 Fusion start-stop option at $295
When the 2013 Ford Fusion goes on sale this fall, it will be the first mid-size family sedan in North America to be offered with start-stop technology. But since not all buyers are open to the idea of having their engines turn off at stop lights to save fuel, Ford will be offering it as optional equipment, and the automaker has now announced that the stand-alone feature will cost $295. Funk Flex
Auto Talk: Fusion couldn’t outsell Toyota Camry even if Ford wanted it to, which it apparently doesn’t
“I don’t think we’re very enamored with being Number One just to be Number One,” Ford Global Marketing Vice President Jim Farley says of his expectations for the 2013 Ford Fusion. Interest in the Fusion spiked after the 2013 model’s premium-look sheetmetal made a splash at this month’s Detroit Auto Show, so it’s natural to expect that Ford wants to grab the sales volume brass ring. After all, the Ford Taurus was the best-selling car in the U.S. for nearly half of the 1990s, but Farley points out that Ford is “much more enamored with getting the right price point and the right kind of people to buy the car.” Funk Flex
