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According to TMZ, Taylor Swift has filed documents to brand a website “featuring non-downloadable multi-media content in the nature of audio recordings” – which many are speculating means that she is launching her own streaming service.

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She is looking to call the site “Swifties.” It will also feature a line of music products (like guitars, guitar accessories, etc.,) and plans to build Swifties into a full brand with retreats, educational camps and self-guided online courses.

I’m sure this will be a success, as it is Taylor Swift, after all!