After leading an anti-hate rally in Brooklyn at the then-defaced Adam Yauch Park, Beastie Boys member Adam Horovitz (aka Ad-Rock) is making another positive move.
Along with vegan shoe company Keep, Horovitz is releasing the Keep x Ad-Rock midtop sneaker, with ALL profits from its sales going to Planned Parenthood.
“Winter’s cold and I couldn’t find a warm sneaker to walk around in. Given the outcome of our current election, it’s gonna get a lot colder before we can feel that summer sun again. So I collaborated with my friend Una [Kim, founder of] Keep shoes not just because I wanted warm sneaks, but because I support small business. I support women run business. I support Asian-American run business. Net proceeds of this shoe will be donated to Planned Parenthood because I support a woman’s right to choose and feel that women should not be punished for making decisions about their own lives and bodies. If you have similar beliefs, you might wanna grab a pair. Or, if you simply support fresh styles, then you too can be part of what peeps in Keeps are doing.”
