A$AP Rocky just signed a partnership with MTV to release something that is currently in the works.
Rocky inked a 2 year deal with MTV and he will be involved in making original concepts, experimenting with MTV’s intellectual property, and also creating fresh content for advertisers.
“I think we need to get people more in tune with vignettes, video clips,” A$AP Rocky said Friday. “That’s really going to be my strong suit.”
“We really want to work with him on the creation of franchises that could end up being hit franchises for MTV and hit franchises for our sponsors,” Niels Schuurmans, chief creative officer of Viacom Velocity.
Rocky made some valid points when he said what he thinks runs the world we live in today in terms of this generation.
“I feel like we live in a day and age where Snapchat, Instagram, the internet and all the 15-to-30-second video clips are running the world, and that’s all that matters,”
This is all great publicity for Rocky. For one, we all know the type of creative he is so it’ll be dope content for MTV and he’s also working on his 3rd album. This is a huge period for him and we wish him the best!
