We already know Ayesha Curry has skills in the kitchen. Now you will be able to sample her cooking via her new food delivery startup, Gather. The company will deliver ingredients and recipes directly to your door on a weekly basis. Each week a Gather box will arrive with Ayesha’s favorite meals for you to cook and share with your family and friends.
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For now, the site is just a landing page (and clever gamified referral leaderboard), but promises delivery of seasonal ingredients and recipes created by Ayesha Curry herself. The recipes will be inspired by meals she cooks for her family, including home-cooked baby food.
While Gather hasn’t announced its cost structure, competitors in the space typically charge between $9 – $12 per meal – a low cost that the big companies achieve by using economies of scale to order ingredients in bulk.
And cost aside, the ingredient and recipe delivery model isn’t exactly new – but Ayesha’s celebrity status may help Gather stand out from its competitors. Chef Curry doing big things!
