To commemorate the 20th anniversary of Hov’s classic debut album, Reasonable Doubt, he set to open a pop-up shop in LA – with a replica of Jay’s old apartment!
Posted by: Frankie Zing
The event will be hosted in collaboration with denim brand Fourth of November and will take place in a Los Angeles concept space called Apt. 4B, which will be modeled after Jay’s Brooklyn apartment during the ’90s. There will be Reasonable Doubt and Roc-A-Fella memorabilia, along with never-before-seen photos. The event will also debut the first launch of the Reasonable Doubt collection in collaboration with Jay-Z, who helped create the posters, tees, and headwear for the event. There will also be exclusive items from Fourth of November and limited edition New Era Reasonable Doubt anniversary hats.
If you’re in LA this weekend, I would suggest checking it out from 7-10 p.m on Saturday at 517 N. Fairfax Ave. The shop is set to stay open in L.A throughout July.
