Remember last summer when Nas, Drake, Rakim and Biggie’s lyrics appeared on Sprite cans? Well, the beverage company is running the Obey Your Verse campaign once again this summer, and this time it will feature the words of Missy Elliott, Tupac and J. Cole.
“We wanted to make sure we identified artists who represented our point of view of staying true to yourself, artists who stay true to who they are and what they want to represent,” Bobby Oliver, Coca-Cola’s director of North America, said. “And we wanted a nice balance of artists that have longevity in hip hop and some with more recent appeal.”
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The lyrics chosen will come from Pac’s “Keep Ya Head Up,” “When We Ride,” his verse on Scarface’s “Smile,” his “If I Fail” poem and “Wake Me When I’m Free,” Missy’s “WTF (Where They From),” “The Rain,” “9th Inning,” “Hot Boyz” and Cole’s “Grown Simba, “Love Yourz,” “Crooked Smile,” “Dollar and a Dream III” and “The Autograph.”
The cans will launch later this month.
Source: Billboard