Under Armour has steadily grown to compete with Nike and Adidas in athletic apparel and now they are entering into the largest deal in college football history. Under Armour and UCLA will announce a 15-year schoolwide shoe and apparel deal worth $280 million on Tuesday.
via ESPN:
In January, Ohio State said its 15-year deal with Nike was worth $252 million. Texas signed a 15-year deal with Nike worth $250 million in October, and Michigan signed an 11-year deal, with a four-year option, that could be worth up to $173.8 million.
Of all those schools, UCLA has gone the longest having not won a title in either college football or men’s basketball, last winning the men’s basketball tournament in 1995. UCLA has, however, won more championships than any other school, thanks in part to its excellence in softball, volleyball and water polo.
Securing UCLA gives Under Armour an even stronger West Coast presence, as the company signed Cal just last month.
In the past few years, Under Armour has gotten more aggressive with college team deals, outbidding Adidas on both Wisconsin and Notre Dame.
UCLA had been with Adidas since 1999.
