Not surprisingly, the NBA voted last night to allow teams to wear an advertising patch on the front of their jersey, starting with the 2017-2018 season. Each team will be responsible for selling their own ad space, which will be a 2.5-inch-by-2.5-inch space opposite the NBA logo.
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The ad’s will start to appear for the 2017-2018 season which is also the first season that Nike will take over making the league’s jersey’s from Adidas.
“It’s my hope, independent of whatever additional revenues are generated through this patch program, that the greatest impact will be in this amplifying effect of companies choosing to associate directly with a team jersey, then going out and promoting that relationship to the largest market,” NBA commissioner Adam Silver said.
The NBA expects to generate more than $100 million dollars each year from the ad’s and because it will be considered basketball related income, the money will be split with the players as well as the league.
After news broke, twitter exploded with jokes and ideas of how some of the jersey’s will look like. Make sure to check the gallery for those!
