Everybody is gearing up for the 2016 Olympic games in Rio de Janeiro, including ad buyers who have set a new record.
via Adweek:
Four months. NBC said this morning that it has surpassed $1 billion in national advertising sales for the Rio Olympics, four months earlier than the 2012 Games; NBC reached that mark July 25, 2012, just two days prior to the Opening Ceremonies. This year, NBC reached that mark with 129 days left to go until the Aug. 5 Opening Ceremonies. The $1 billion figure includes national broadcast, cable and digital sales.
Seth Winter, evp, advertising sales, NBC Sports Group, previously stated he expects the Rio Games to be a record setting affair for NBC. “We will break revenue records here, there’s no doubt about that.” He reiterated that belief this morning, “We continue to expect to set the Olympic record for national ad sales.”
The reason for the significant increase is because the Brazilian metropolis is only one-hour ahead of the East Coast. This summer the games will be aired during prime-time coverage, adding up to more advertising dollars. The $1 billion mark is expected to increase with more spots still available.
