DeMarcus Cousins made the Christmas season a little easier for about 100 kids from low income families. This is the fourth year he has done this since getting to Sacramento and it truly has an impact.

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“It’s the greatest feeling ever,” Cousins told Yahoo Sports. “To me, that’s the real world. There is none of the basketball here. That’s a fantasy world. Putting a smile on kids, putting a smile on families’ faces, changing people’s lives with your so-called status and celebrity with your so-called impact, that’s reality.”

Four years ago, Cousins developed the “Santa Cuz” holiday persona in an effort to help the community. The 6-foot-11, 270-pounder actually dressed up like Santa Claus the first two years, but this time he wore a Kings purple Santa hat during the $20,000 shopping spree at Arden Fair Mall on Dec. 14. The 2015 All-Star gave each of the children – who ranged from elementary school age to high school – $200 gift certificates to buy Christmas presents. Most appeared to use the gift cards for presents not only for themselves but for their family members as well.

“Christmas is a financial strain on most families. I am going to do my part,”