So Drake’s OVO store is coming to L.A. to live as the flagship of the brand, and he announced it in the most random way possible.

For about a minute and a half, we watch a trailer that features no words and a slowed down version of the “Hotline Bling” instrumental in the background, while Drake (decked out in a pink OVO sweatsuit) drives through L.A. with a curly-haired baddie, in between shots of scenery with a filter to look like it was filmed in the 60s or 70s. And that’s it.

Doors open Saturday, December 5 at 11am PST on 130 N La Brea in LA. Check out the trailer below.

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