Apparently Nutella has an issue with the name Isis. They refuse to customize a 5-year-old’s Nutella jar because her name is Isis. I think Nutella is going a little bit to far if you ask me. I mean, this is just her name on a jar, theres not much harm in that is it?
Nutella claims that the jar would give the world the wrong idea about the company. I guess they fear that people all over will think that they are supporters of Isis. Isis’s mother, Heather Taylor was very upset by this. She took out a complaint to Nutella’s parent company which is in Australia, where they are from.
Taylor says,
“I’m really quite upset by this.You are actually making my daughter’s name dirty. You are choosing to refuse my daughter’s name in case the public refers to it negatively.”
The company sided with the store that Isis and her mother tried to get the customization done at. They said,
“Like all campaigns, there needs to be consistency in the way terms and conditions are applied. Unfortunately, this has meant there have been occasions where a label has not been approved on the basis that it could have been misinterpreted by the broader community or viewed as inappropriate.”
Source: nypost
