As part of a redesign plan drawn up at Playboy magazine, the racy publication will no longer be printing fully nude photos. It seems the internet has taken away the need for Playboy to print nudes so starting next year they won’t.
Read more below.
According to Playboy‘s editor Cory Jones, he sat down last month with Mr.Playboy himself, Hugh Hefner and proposed the idea of no longer printed fully nude photos as a change in strategy. Hefner, surprisingly agreed.
With internet porn being a major industry on it’s own, the demand for printing nudes is no longer there. Scott Flanders, the company’s chief executive explained, “That battle has been fought and won, you’re now one click away from every sex act imaginable for free. And so it’s just passé at this juncture.” And according to the Alliance for Audited Media Playboy has been affected by this reality. Circulation has dropped from 5.6 million in 1975 to about 800,000 presently.
So this redesign comes out of efforts to reach a brand new audience. Playboy is now targeting younger men in cities, or what they like to call, “the guy with a job.” Executives at the publication revealed,
“in August of last year, its website dispensed with nudity. As a result, Playboy executives said, the average age of its reader dropped from 47 to just over 30, and its web traffic jumped to about 16 million from about four million unique users per month.”
Don’t worry thou guys, although the mag will no longer be printing women fully nudes, Playboy will still feature women “in provocative poses.”
Source Complex
