One Toronto church is using Drake to attract the youth in their community to join their ministry. Hit the jump for more.
The C3 Church is a Christian movement with plans to share the gospel with the youth of Toronto. This church has been around since the 80s originating from Australia and now has set its sights on Toronto.
Their marking strategy is pretty clever, as Drake is considered a hero in Toronto. The church set up a billboard saying with this message:
For God so loved the 6. God’s love might be hard to understand, but you can certainly experience it. You’re invited. Sundays. 11AM @ 725 Bathurst St.
This isn’t the first time Drake-theme billboards have been featured in Toronto’s skyline. Back in 2013 two billboards appeared to promote the Take Care album. Click the gallery for more.
Source Complex
