Michael Jordan is competitive no matter what type of venue it is. So if the grocery chain that tried to be sneaky and use his likeness for themselves thought MJ wouldn’t fight it to the end then they were wrong. A jury decided Michael deserved to come out on top and awarded him $8.9 million dollars!
@IamJoeSports
Not like MJ needs more money, but it was the principle of the matter.
The now-defunct chain Dominick’s (owned by Safeway) was ordered to pay up BIG TIME after MJ argued that it ran an ad in Sports Illustrated advertising steaks with his iconic jersey number and an image that was VERY similar to his Jumpman logo. He takes his brand and trademark VERY seriously!
An attorney for Dominick’s said the chain shouldn’t have to pony up more than $126k, even though MJ had testified that he doesn’t do any media deals worth less than $10 million.
Seeing as though Michael made $75 million in 2012 alone just off endorsements, it’s safe to say he wouldn’t have ever agreed to do a deal with Dominick’s because they were flat out too small.
Add another ring to his collection.
