Russell Westbrook is trying to assert himself as the fashion king of the NBA. His passion for fashion has been seen for years now, even though the majority of his fans could never afford parts of his collection with Barney’s New York. I realize he isn’t doing this with the pockets of fans in mind but alienating his core audience could be an issue. Take this example of Russell debuting his new cologne, smelling expensive with a price tag of $350.
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“Byredo’s Westbrook Eau De Parfum celebrates the personality of NBA star player Russell Westbrook with a fresh yet warm fragrance. Ben Gorham, the creative director and founder of Byredo, explains that “on the court, Russell is one of the greatest competitors I have seen. Off the court, I find him to be humble and down-to-earth. It was this contrasting energy that I tried to capture in the fragrance.”
Nothing in that explanation tells me why it cost $350 when many more well known scents from high profile people and companies don’t cost anywhere near that much.
Still, can’t hate on Russ for going after what he wants off the court. Check the gallery!
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