Drake Says that New York Is Irrelevant to Music Industry Success, Hop into the post for the details! #IFWT!

In The Fader’s first installment of the “Obey Your Thirst” Documentary series sponsored by sprite, Drake spoke on why he reps Toronto as hard as he does.

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Back in the days, Rap acts from areas where there wasn’t a break out artist to rep there city before them would have to move to places like New York to get any kind of attention from labels. In the video at the bottom, Drake says that artists of all genres don’t need to leave there hometown to become successful in the music industry anymore.

Drake said :

“All these guys that are like, ‘You gotta go to New York and make it happen,’ no you don’t, man,” he says. “That’s dead now. Do it the way The Weeknd did it. Do it the way PARTYNEXTDOOR did it. Do it the way I did it. Do it from where you’re at.”

Drake also said that his hometown of Toronto is one of his main motivations.

His exact words where:

“All I did was find a way to make people proud of our city,” he says. “The artists from our city, their whole objective was to get out. So I just had to flip that way of thinking.”

Drake elaborated on how important is for him to really stand out in the industry. Also spoke on some advice his father game him that he almost didn’t take.

“Rap music has always been about storytelling,” he says. “I’ve never seen the sense in crafting a story that isn’t my own. Just rapping is not really that impressive anymore. There just has to be more. You have to be a multi-layered artist. My father was like, ‘If you really wanna shock the world, you’ll sing and rap.’ I was like, ‘You’re crazy. This is like the worst idea possible.'”

Make on the lookout for the upcoming “Obey Your Thirst episodes that feature Nas, Vince Staples and Isaiah Rashad! We will also keep you updated with any more news regarding this reincarnation of the Sprite & Hip Hop collaboration wave. #IFWT!!

Check Out Drakes Interview below!