Who would of thought? With its recent success, Skechers has took over the spot of plenty other sneaker companies as the second most selling shoe. Passing brands such as Adidas, Asics, and Reebok, Skechers shows that difference can be the better option in the near future. Find out more about Skechers’ success after the jump.
According to the first quarter sales, Skechers came in second to Nike as the top selling sneaker brand, having 5 percent of the sales in the market. With Nike and Jordan Brand combining for 62 percent of the market sales, this makes consumers wonder what is so good about Skechers. Surpassing Adidas, who sold 4.6 percent of the market, Skechers shows how its recent success in the fashion industry has helped them hit these numbers.
Recently, casual has been the new fashion trend, where “middle age dads” attire is beginning to become the norm. This is where the flourishing of sales came for Skechers. With running shoes gaining extreme popularity throughout the last years in America, Skechers are actually raising the popularity of walking outside of the states.
Skechers is also second when it comes to consumer loyalty. This means that a lot of brands have been proven to only be popular because of the hypebeasts. Skechers’ customers won’t leave them behind.
