It’s almost been a month since Jay Z gathered is star-studded team of musicians and announced his new music streaming service Tidal. The latest competitor against services like Spotify and Beat’s Music has been through hell and back in its first month. Although the service has the co-sign of celebrities like Madonna, Alicia Keys, Kanye West and more, there has been heavy criticism about the site’s fee of $19.99 (with another tier costing $9.99) from music connoisseurs and artists alike. Since the app has fallen off the top 700 in the Apple app store, most are wondering if Tidal will have a prominent future. According to Tidal senior executive, it looks like they have a new plan to succeed. Find out what Tidal will try to accomplish after the jump!
Tidal’s music streaming service has been the hot topic of discussion since it’s debut last month. After letting go of a majority of their staff and creating new positions, it seems as though the Tidal team is trying to clean up their inaugural tracks in order to solidify their future. Senior executive Vania Schlogel recently sat down with All Hip Hop’s editor-in-chief Chuck Creekmur to discuss their new strategy to succeed in the fairly new marketplace.
“In order for us to succeed, we don’t need to steal subscribers from other platforms,” said Schlogel. “I think what makes us unique is the fact this is artist owned, so it’s a different type of involvement.”
Schlogel also discussed their plans to help highlight independent artists on Tidal. She also explained how they will be creating a space for artists and fans to connect and how they plan to remain competitive against other streaming options. While their new strategies sound promising, artists like Kanye West already seem like they’re trying to pull out of their endorsement. Does Tidal have a chance at a profitable future? Tat Wza isn’t so sure but watch the interview in full below and decide for yourself.
Source: All Hip Hop
