2014 Forest Hills Drive has caused quite the buzz. Like Kendrick Lamar’s To Pimp A Butterfly, J. Cole’s latest album is meant to raise the topics of racism and and unity. Besides his lyrical genius on the album, he also stirs up these conversations with his visuals. The latest visual, “G.O.M.D.” serves as a period piece that shows a 1800s-version of Cole burning down a plantation. An idea he’s had in his “head for like two years,” Cole admits.

During a talk with Saint Heron, the North Carolina native the meaning of his “G.O.M.D.” visual.

JaaiR (JR)
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“I battled with that urge to go the typical route with this video, because I feel like that’s what everyone expected. And every video I’ve ever done has never really been expected, so I was just like fuck it, let’s do it. The video is really more of a commentary on the need for unity and togetherness more so than it is a comment on racism, because [the black community] knows—we all know about oppression. We’re all aware of that. What we’re not aware of is the dysfunction within our own community. You know what I mean? The fact that there are levels to us economically and because of the different skin colors within our own race. We’re not aware of that. We’re aware of the other shit.”

When asked if he was speaking to anyone specifically about getting off his d**k, Cole simply put, “Whoever’s on my d**k.” Shame, lol!

You just feel like you’re up against a lot of people, up against a lot of shit, people doubt you. Basically that’s it. Niggas is doubtin’ and niggas is hatin’. It seems very petty, but it’s real. I guess life has to work like that. Like, no one is going to get 100% love. It’s impossible. They were against Jesus and Gandhi and Martin and Malcolm. So it’s like, no one is ever going to have an easy, clear path full of love and nothing but support. Everybody’s always going to have friction. It’s just telling those people to get the fuck off my dick, you know?

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