With one week of promotion, Earl Sweatshirt’s album, I Don’t Like S**t, I Don’t Go Outside dropped. While that means good news for fans, it was a time to be pissed off for Earl. Thanks to his label, the project was released sooner than he would have liked it to be. The Odd Future kid’s plan was to have fans marinate on his video “Grief” prior to the album, but that didn’t happen. Boy, was that the wrong thing to do on the label’s behalf, because Earl hit up Twitter to voice his profanity-filled opinion. “Label got me F**KED up!!!!!!!!,” he tweeted.
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Now, the Sweatshirt is speaking out on what went wrong. “Brah, I was devastated. I was so mad,” he explains. During his SXSW stop – where he ran into Dej Loaf – he spoke to NPR on the label mistake.
“Just with the launch. I wanted the video to go up first so that — cause it would’ve been out of complete nowhere. The video with the song would’ve been enough to digest. The title of the album’s at the end of the video. That’s — I presume that the consumer is smart enough to put two and two together. Like, that’s not that crazy. So we don’t need — my whole thing was we don’t need to shove it down their throats. Cause the initial thing that they had for me, like the layout for the website —
This is where the complication happened: We were going to put the video on a website, like, the Earl Sweatshirt website. Real simple. Video on the thing. But when it came to me it had a bunch of banners on it, like “Download the new album.” More than you see on dudes who are bigger than me, you know? So I was like, “Just take the banners off. We’ll launch the thing.” So we were sitting there waiting and I check my Twitter. And this kid that’s, like, a fan that’s a cool dude though, seen him on Twitter say something about the album. I was like — started researching, and my s—-, everything except the video, had come out. The album cover, the tracklist, the features.”
Check out some, umm, interesting photos of Earl in the gallery above. Mostly of him “shitting”.
[via]
