Keeping it a buck, or nah??? American Apparel Under Fire for a “No Instagram H*es” Casting Call after the word was sent specifically for “real models.” The email blast sent from the casting headquarters also made sure to let the T.H.O.T.S. know they’re not welcome either–which sparked some outrage before and after the email leaked. But is the company being under fire #petty or #valid???
E! Online reports it’s really the Photogenics Agency Director Phira Luon and not American Apparel Under Fire for a “No Instagram H*es” Casting Call since it was she who sent the email out and is taking full responsibility. Following an eruption of drama online since the leak of the original casting call, Luon has made sure to note the distance from the actual company–which has been in trouble for its marketing and content before. Luon’s original notice read the following:
“COMPANY IS GOING THROUGH A REBRANDING IMAGE AND WILL BE SHOOTING MODELS GOING FORWARD. REAL MODELS. NOT INSTAGRAM H*ES OR THOTS.”
(LOL)–ahem, OK. Well, it’s a shame professional job searches have to read such things but definitely a shock to some just off bat–especially all the people who had to look up what “thot” means. Anyway, following the drama of American Apparel Under Fire for a “No Instagram H*es” Casting Call of course came her official statement, noting the email was meant for who it was sent to and was confidential, however it was a J/K (but seriously) communication between her and her people:
“The comment made at the end was made in jest with models whom I have a personal relationship with and did not reflect the views, or directives by the client. I apologize to all those who were offended or affected by my comments, as it was not my intention.”
American Apparel Under Fire for a “No Instagram H*es” Casting Call and the company has chosen to use the incident as an opportunity to wave that diversity flag, though they’ve been more than open about casting everything from kids to elder transgenders in the past. But Lord knows the ‘h*es and thots’ out there could band together–like in the case of Amber Rose’s upcoming #SlutWalk–and take companies down. Right? Or nah…but anyway the company’s response read:
Asked about the unfortunate casting email, American Apparel’s senior VP of marketing, Cynthia Verland, told E! News Tuesday: “We are looking for real, diverse models of all shapes and sizes that look great in our clothes. This is a core part of our brand DNA.”
Luon was right about one thing through it all though, the company is going through a rebranding since their former CEO was ousted on misconduct charges and their last ad was banned in the UK. They’re aiming to be “less sexual” and clean up their act…so…was Luon only looking out like she was supposed to or was it just unprofessional??? Should only ‘h*es and thots’ be mad???
Check the vid and don’t forget the gallery up top!
