Having the word “champion” associated with yourself can do big things for your athletic career and Julian Edelman is riding that wave right now. He has already been contacted by numerous companies and products to be part of campaigns, not too mention all the request for appearances, which included presenting an award at the Grammy’s last weekend. Now Jay Z & Roc Nation are going after him which obviously would only help with his exposure.

@IamJoeSports

New England Patriots wide receiver Julian Edelman’s stock is still on the rise after his impressive Super Bowl performance — in fact, he’s now on Jay Z’s radar … TMZ Sports has learned.

Our sources tell us … Edelman has a meeting with Roc Nation Sports in NYC Thursday afternoon to see if there may be opportunities to work together.

We’re told Edelman isn’t jumping ship on his current representation (as one source put it, he’s “super happy” with them) … but when Jay Z calls, you listen.

Our sources say Edelman’s camp believes there may be some marketing and branding opportunities with Roc Nation Sports … which has already established relationships with some pretty big brands including Budweiser and Geico.

I wouldn’t be surprised to see Edelman’s current reps suddenly start going extra hard for him knowing he is getting offers from a serious competitor.